Archive for the ‘Internet Marketing’ Category
SEO Trademark Registration
Filed under: Google, Internet Marketing, SEO | Tags: Jason Gambert, Rhea Drysdale, SEO Registration, SEO Trademark, SEO Trademark Registration
Comments (1) How can people stoop so low for money, I simply don’t understand? Some people will go as far as to ruin an entire industry, in which thousands of people are engaged, for personal profit. About 2 years ago, a person called Jason Gambert filed a case for patenting the word ‘SEO’. The guy actually had the nerve to trademark the keyword, which is used by millions every single day! Was even the thought fair? Can one person play with the lives of millions of search engine optimizers all over the world?
Obviously one person thought the move was unfair and challenged the trademark application. Rhea Drysdale decided that she will not let one person exploit the SEO community at large. She made up her mind and decided to contest against what she felt was an unfair decision. She stood up for the entire SEO industry and fought Jason, in court, tooth and nail. It was hard and a long wait for Rhea. Although not extremely rich, she spent about $ 17,004 to fight the case. Little did the opposition realize that ownership of such a widely used trademark was unjust and that the court would realize this fact, sooner or later! However, it took two years down the line to fight for the case, as Jason was extremely shrewd and witty.
Rhea knew very well, that the entire SEO industry would be a puppet of one person if the trademark was approved. To tell you the truth, she has definitely saved my job. She has saved all us; all SEO industry owes it to her. Guys, let us do our bit here, and help her with the contributions! Rhea, all of us support you wholeheartedly.
Thanks again Rhea Drysdale…
Updated Best SEO Techniques
Filed under: Internet Marketing, SEO, SEO Pune | Tags: Best SEO, seo pune, SEO Techniques, Updated Best SEO, website seo pune
Comments (1) Search engine optimization is an ongoing practice which is necessary to rank the positioning of different sites, to the favor of the viewer. Their web data’s are updated regularly and they rank the different sites based on some ‘typical’ factors. They are
- Keyword rich Title- The title is probably the most important part of your entire article. Remember, and please remember this well, if your title is not keyword rich, it is unlikely that it will be ranked higher on different search engines. You should try and guess what exactly the people will look for and give a suitable title accordingly. People will judge your article or even bother to read it only by reading your title.
- Keyword rich content- To secure a good ranking among different search engines like Google, Yahoo and Bing it is necessary that your article should be keyword rich.
- Fulfill the article title promise- Please remember the fact that the content of your article should stick to the keywords you are targeting as well as your title. Search engines favor those articles that are specific and keyword relevant, and may reward you with higher ranking.
- Long tail keywords- Research and experience has shown that it is more profitable to target specific keywords and broad keywords.For example-weight loss is a broad topic whereas weight loss for men is more specific. Using Specific keywords are likely to fetch you higher ranking due to less competition.
- High Quality links- Link Building is an extremely important part of SEO. Most people follow the practice of getting as many back links to their article as they possibly can. However as a smart marketer and manager, you must instead focus of getting quality links from high ranked web sites and web pages. These links boosts up your image and ranking in the eyes of the popular search engines.
- Better navigation- Your viewers and search engines will be impressed if you provide easy browsing and navigation to your website. The best practice is to divide your website into specific categories, and keep each web page in categories best suited for it. . This way you will be able to get all your WebPages indexed by search engines and your human visitors will be able to easily browse your website without getting lost.
Follow these simple steps to make a successful online business website.
Organic Search Engine Optimization
Filed under: Internet Marketing | Tags: by mahesh kapshikar, Internet Marketing, optimizing website, Search Engine Optimization
Comments (1) To do successful business online, we must have a website. We also have the knowledge of search engine algorithm and idea about the search engine guidelines. Without respecting the search engine rules, we never reach on top in result. More than 80% visitors comes from search engines.
It is very important to read the search engine algorithm because it changes frequently. If you have no time to spend on your website then PPC is best option but it is not a permanent solution to increase visitors. For permanent solution you have to optimize your website using organic SEO.
Organic search engine optimization is white hat seo techniques for optimizing a website that donot involve any paid advertisement. It is delivers results for long time means visitors visit your websites without paying for it. If you follow the rules and guidelines of search engines and read it carefully, it is not very difficult for you to get listed on top.
Remember few points before optimizing the website :
1. Do not use hidden text.
2. Ignore flash and java script in the code.
3. Use meta tags relevant to the page. No keyword stuffing.
4. Use sitemap and add the link of all the webpages and connect it with home page.
5. Do not use copied or duplicate content on the website.
These are the basics and very important points. Also collect inbound links from other good theme sites. Blog writing and article submission are also useful and these are also helpful to increase the link back of your website. Go to the competitor websites and collect their link back reports and exchange link with link partner of your competitors. But reciprocal link exchange may harm your website also. So better post new articles about your business in article directories and provide a link of your website the articles. Update your blog at regular interval and when Google provides page rank to your blog then add the link of your website in the blog.
Organic search engine optimization takes time but in return you will get visitors free of cost in the future for long time.
Keyword Research
Filed under: Internet Marketing | Tags: keyword research, keyword research by Mahesh Kapshikar, keyword tool
Comments (1) Out of the many aspects of Search Engine Optimisation, selecting good, well researched keyterms is of vital importance.
If you do not get your keywords right, then you can spend many, many hours working away raising your rankings for keyterms that nobody is typing into Google!! Keyword research is more than a small part of ethical seo, it is a whole subject in itself!
The ideal is to manage to find keyterms that have a high volume of monthly searches but low competition! Remember, just because a keyterm returns millions of results in Google it does not mean that it is a good keyterm, just a competitive one!
Another aspect of Keyterm research is long chain aka long tail keyterms. For example, you would think that ranking No.1 for the keyterm “mortgage” would be amazing! It has MILLIONS of results after all!
But the clever ethical SEO would be more bothered about ranking for “low rate mortgage”, “fixed term mortgage”, “variable rate mortgage” or “buy to let mortgage”. these keyterms are likely to have less competition, and are actually probably closer to what people are typing into google!
Finding keyterms that have low competition, but high search volume really is a skill of its own. Some people often use a keyword tool to help them.
A good SEO specialist will know what to do, and will often start by researching about your specific niche to give them a good understanding of your customer base before starting out on any seo campaigns for you.
